Privacy Policy

Matcha Friends ("Matcha Friends") and its affiliated entities operate this website (referred to as "the Site") and the services provided through or related to the Site (collectively referred to as "the Services"). Matcha Friends' Services encompass a range of offerings, such as the sale of products, tools, applications, email services, bulletin boards, chat areas, forums, and downloadable mobile applications associated with or accessible through the Site.

This privacy policy (referred to as "the Policy") is provided by Matcha Friends to inform you about the types of information Matcha Friends may collect from you when you visit the Site or use any of Matcha Friends' Services. It outlines how Matcha Friends may gather, use, and disclose this information.

When we use the term "Personal Information" in this Policy, we are referring to information that identifies a specific person, such as a full name, address, or email address. "Anonymous Information" in this Policy refers to non-personal information that cannot reasonably identify individual persons, including interests, demographics, geographical location, and anonymous usage data.

By visiting the Site or using the Services, you are deemed to accept the policies and practices outlined in this Policy, unless you opt out as per the provisions specified in this Policy. Each visit to the Site or use of the Services constitutes an agreement and express consent to Matcha Friends' collection, use, and disclosure of the information you provide, as described in this Policy.

Processing of your Personal Information will take place in the United States by Matcha Friends.

In addition to this general Policy, specific Services may have additional privacy provisions disclosed at the time of information collection, governing the use of your information. These supplemental disclosures are located alongside the respective Service.

While you can generally use the Site and/or Services without disclosing Personal Information, certain features and services may require you to provide specific information. Failure to provide requested information may limit your access to certain Services and features offered on the Site.

 

INFORMATION GATHERED BY MATCHA FRIENDS

**1. Information you voluntarily provide to Matcha Friends:**
   - When registering for the Site, you may be required to provide certain information such as your name and email address.
   - Posting comments or content on the Site may involve providing information associated with those posts, including a name, username, likes, status, profile information, and/or picture. Such information is publicly available and may appear in search engine results.
   - Participation in contests, sweepstakes, or newsletters may require providing contact information.
   - If you connect to the Site or Services via social media, information collected may include your user ID, user name, profile picture, email address, and publicly available information on the social media platform.

**2. Information collected through your use of the Site:**
   - Passive collection of information as you use the Site and Services may occur through technologies like cookies, pixels, beacons, log files, and others. This information may include details about how you use the Site and Services.
   - Personal Information collected may encompass contact information, email address, physical address, demographic information, political views, opinions, survey responses, and other information necessary to provide the Services.

   Matcha Friends may also combine online and offline information received from third parties with the information collected through the Site and/or Services.

### HOW MATCHA FRIENDS USES YOUR INFORMATION

Matcha Friends may use the gathered information in the following ways:

- Administering your account.
- Registering you and providing access to the Site and/or Services.
- Responding to inquiries or requests related to the Site.
- Fulfilling requests and/or orders for products or services.
- Sending communications and administrative emails about the Site and/or Services.
- Personalizing features, performance, and support of the Site and Services.
- Sending Site and/or Service-related communications, including legally required notices.
- Sending newsletters, messages, and special offers that you may opt out of.
- Sending promotional/marketing information and improving the quality of the Site and Services.
- Analyzing, benchmarking, and conducting research on user data and interactions.

Information may be shared with entities involved in providing services to Matcha Friends and/or services related to Matcha Friends. Aggregated information that does not uniquely identify individuals may be used to improve services and content.

### COOKIES AND TARGETED ADVERTISING

**Tracking Technologies (e.g., Cookies):**
   - Matcha Friends and/or Third Parties may use tracking technologies to enhance user experience and collect information about Service usage.
   - Cookies may be used for purposes like tracking progress in contests or sweepstakes and preventing multiple votes in polls.

   Users may choose to disable cookies, but certain Site functions may not work properly without them.

**Targeted Advertising:**
   - Matcha Friends collaborates with third-party companies for targeted advertising, utilizing cookies to understand user behavior, control ad sequences, and tailor advertisements based on user interests.
   - Users can limit Behavioral Advertising on the Site by opting out of cookies placed by specific vendors.

   Matcha Friends follows the Self-Regulatory Principles for Online Behavioral Advertising.

### DISCLOSURE OF INFORMATION TO THIRD PARTIES

Matcha Friends may share information with parent companies, affiliates, subsidiaries, and Third Parties under certain circumstances. Such sharing is done in accordance with the Policy. Information may be shared with government agencies, service providers, and promotional partners.

### ACCESS AND CONTROL

Users can decline to submit Personal Information, update or correct account information, and modify email preferences at any time. Choices regarding the collection, use, and sharing of Personal Information are provided, allowing users to opt-out of promotional communications.

### CALIFORNIA PRIVACY RIGHTS

California residents have the right to request information about the Personal Information collected by Matcha Friends and can opt-out of the sale of Personal Information. Requests can be made by contacting Matcha Friends through the provided contact details.

### YOUR RIGHTS (For European Residents)

European residents have the right to access, correct, update, or delete their personal information. Requests related to these rights can be addressed to Matcha Friends through the provided contact information.

### SMS FOR SUBSCRIPTION

For users with a Matcha Friends subscription who have opted into SMS messaging, additional terms of service from the partner Recharge apply. These terms can be found at the provided link.

### OTHER IMPORTANT INFORMATION

The Site may link to Third-Party websites not controlled by Matcha Friends. Privacy practices of these Third Parties are not monitored or endorsed by Matcha Friends. Users are encouraged to review the privacy practices of such websites.

Matcha Friends prioritizes the security of Personal Information and implements reasonable security measures. SSL technology is used to process financial transactions on the Site. However, Matcha Friends does not warrant the impenetrability of its servers.

For any privacy-related questions or concerns, users can contact Matcha Friends via the provided email address.

Matcha Friends reserves the right to update the Policy, with changes becoming effective immediately upon posting. Users are encouraged to regularly review the Policy for updates.

This revised Policy applies to Matcha Friends and its services, with all prior versions being superseded.